Image: Octopi Media.

Monster Energy has extended its title sponsorship of AMA Supercross through the 2025 season, the energy drink brand also named the presenting partner of the SuperMotocross World Championship (SMX) Finals series.

The long-term partnership began in 2007 and has had significant success and growth across the 17-round season in premier sporting venues around the country.

“We are excited to continue our relationship with Monster Energy at Supercross and welcome them as partners on the SuperMotocross World Championship Finals,” said Dave Muye, vice president of global partnerships at Feld Entertainment.

“As we continue to evolve and elevate the sport, it is important to have engaged, long-term, and supportive partners like Monster Energy that can share in its overall vision and growth. As we collectively usher in the next chapter of our sport, we are looking enthusiastically toward the future and what is in store for our industry, athletes, teams, and fans.”

“Monster Energy Supercross and the AMA Pro Motocross Championship are of terrific importance to Monster Energy,” said Dave Gowland, Monster Energy vice president of motorsports marketing. “Since our partnership began in 2007 and Monster Energy became the official energy drink and title sponsor, we have collectively been promoting and growing the sport all over the world.

“With that, we are very enthused that Monster Energy will continue as the title sponsor of Supercross through 2025 and will also be part of the newly-created SuperMotocross World Championship. We are thrilled to be a part of it as we watch racers test their skills, conditioning, bravery, and take the sport to an entirely new level. Drop the gate and Unleash the Beast!”

The inaugural year of the SuperMotocross World Championship will feature playoff events at zMax Dragway in Concord, NC, on 9 September and Chicagoland Speedway in Joliet, IL, on 16 September. The Finals will follow on 23 September at the Los Angeles Memorial Coliseum, long credited as the birthplace of Supercross.