Image: Supplied.

Outgoing Star Racing 450 team manager Jeremy Coker has been named as general manager of Triumph Racing America, overseeing Triumph Factory Racing, in addition to developing the organization’s amateur, contingency and off-road programs.

Following the recent departure of Bobby Hewitt – previously team principal of Triumph Factory Racing’s SMX entry – it will be up to Coker to further establish the British manufacturer in US competition.

“I am very excited to join the Triumph family,” Coker explained. “This opportunity is something I have worked towards my entire life. I intend to put my heart and soul into building a program that every top rider and up-and-coming rider wants to be a part of.

“I am looking forward to growing with Triumph Factory Racing together. I joined this program because I believe that the Triumph family and I can create a true masterpiece. We have a big challenge that lies ahead of us, but with the team that they have assembled already, I believe we will achieve greatness together and the sky is the limit.”

Triumph Motorcycles head of global racing programmes, Ian Kimber added: “Signing someone of Jeremy’s calibre to oversee our American racing efforts builds on the solid foundation that we have put in place over the last couple of years.

“Jeremy’s progression with his previous teams, and the success that he has built there will allow us to improve our SuperMotocross operation, whilst building out our amateur support and contingency programs.

“These will be crucial steps to ensuring that we are building talent for the future, whilst delivering at the highest levels of racing. I’m excited to see how Jeremy’s leadership is going to help define the progression of Triumph Racing in America, and we all welcome him to our team!”

With 15 years of experience in the AMA Supercross and Pro Motocross paddocks, Coker has enjoyed an incredibly successful career. In 2014, he joined Star Racing as a mechanic and later that year he progressed to an in-house role as engine technician, while assisting with motorcycle R&D.

After being appointed as crew chief for 2019 and 2020, Coker became team manager from 2021 until the end of the 2024 season. During his time at Star Racing – Yamaha’s official factory operation – the team achieved remarkable success, securing 14 titles.

Triumph Factory Racing has signed Austin Forkner, Jordon Smith and Stilez Robertson to ride the team’s TF 250-X entries alongside the returning Jalek Swoll for the upcoming 2025 SuperMotocross World Championship (SMX) season.