Image: Supplied.

Progressive has been unveiled as the incoming title sponsor of American Honda’s factory SuperMotocross World Championship (SMX) program, titled Team Honda HRC Progressive in an expansive new partnership.

The works team of Jett Lawrence, Hunter Lawrence, Chance Hymas and Jo Shimoda will carry Progressive branding moving forward into 2025, commencing with Charlotte’s SMX season-opener.

“We’re excited to finally kick off this unique new sponsorship,” said Brandon Wilson, American Honda manager of racing and advertising. “What I think makes it most interesting is that it’s not just a traditional race-team sponsorship, it’s a broader agreement, with an intercompany, cross-departmental aspect. It’s fun to kick this collaboration off for the SMX playoffs, but this is just the beginning.”

While the factory race team title sponsorship is the headline announcement, that is only the beginning of the collaboration, Progressive will become involved in an array of initiatives including American Honda’s Demo Ride events and Rider Education Centers.

“Collaborating with Honda is a natural fit for Progressive as we both share a commitment to innovation, safety, and customer satisfaction,” said Eric Doubler, recreational lines business leader of Progressive. “Together, we can explore initiatives that enhance the driving experience and offer unparalleled value to our customers. We’re excited to embark on this journey.”

Progressive is now prominent across a broad group of teams in the sport, including a co-title sponsor arrangement at Progressive Ecstar Suzuki, in addition to more recent partnerships established between Monster Energy Yamaha Star Racing and Red Bull KTM Factory Racing.