FMF Vision has been officially launched by the team at FMF Racing, joining forces with 100% to enter the goggle market and being led by reigning Pro Motocross 450MX champion Zach Osborne.

In this sport, the heart of a racer beats within every innovation. In 1973 Don Emler created FMF from a desire to go faster. For nearly 50 years FMF has been leading in the pursuit of precision, power and speed. Now, its mission expands. This is FMF Vision!

This unique, stand-alone partnership between two of the most iconic brands in the sport of motocross, FMF Racing and 100% have joined forces to create FMF Vision. Visionary Power is the pursuit of the passion these two brands share for the sport we love. FMF Vision launches with a full roster of athletes, including Osborne and the FMF KTM Factory Racing Team.

Image: Supplied.

Utilizing 100%’s championship-proven performance, FMF Vision launches into the new year equipped with top-of-the-line quality that racers can trust. Welcome to ‘Visionary Performance’.

“We have established 100% as the number one goggle brand in the world and FMF has done the same for exhaust,” stated Ludo Boinnard, 100% CEO and co-founder. “After working with FMF and the Emler family on multiple projects, it’s exciting to bring together two iconic motocross brands to introduce FMF Vision – a true partnership of motocross Americana.

“We will be manufacturing the goggles and organizing distribution globally, while collaborating on marketing efforts to bring the brand to life. Together we will be able to support the industry and sport even more with the addition of the new FMF Vision brand.”

Image: Supplied.

FMF Racing marketing and brand director Donny Emler Jr added: “FMF Racing was built around passion for dirt bikes and performance products. We enjoy giving back to the sport that has made our iconic brand so successful and teaming up with a company like 100% to bring this new vision to life is a remarkable situation. Powering global championship athletes to the podium, we look forward to this new segment for FMF Racing and sharing our visionary performance with the world.”

The initial collection offers over 50 different goggles across two goggle platforms, The PowerCore (from $22.50) and The PowerBomb (Adult from $42.50 and Youth from $32.50). Complete with Adult and Youth sizes, film systems, over-the-glasses models and a full range of goggle accessories, FMF Vision is set to bring a new vision to athletes around the world.

Visit www.fmfracing.com for more information and follow @fmfvision for the latest updates.